Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Grand slam: How Incu brought Nike and Jacquemus to Sydney

French luxury brand Jacquemus and global sports giant Nike recently revealed a tennis-inspired collaboration: a collection of ‘all conditions gear’ (ACG) aimed at creating sportswear for women. And last week, Australian multi-brand fashion house Incu launched an activation in Sydney to showcase the collection in a bespoke space. According to Incu’s marketing manager Alisha Thornley, the activation is inspired by a combination of pink salt landscapes and a tennis court.   “It’