Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

ApnaKlub: From selling mangoes to shaking up India’s retail scene

During the pandemic-forced lockdown in 2020, Shruti sold Alphonso mangoes and locally sourced vegetables to fellow residents in her apartment building in India. It did not take her long to realise the potential of fast-moving consumer goods (FMCG) to supply Indian consumers. Items such as deodorants, pressure cookers, and personal care items were added to the informal catalogue. Soon, the idea for a retail start-up was born – right in the middle of a deadly pandemic. “It started as an experi

Original link