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We’re all in a Barbie world: The rise of Barbiecore

Barbiecore has become the new buzzword of 2022, as anticipation for Greta Gerwig’s Barbie movie, starring Margot Robbie as the iconic doll and Ryan Gosling as Ken, mounts. From TikTok to the runway to feminist movements, the particular shade of pink synonymous with Barbie is the colour of the moment. With roots tracing back to the Y2K style and Gen Z’s obsession with reclaiming femininity, Barbiecore is an umbrella term for all things pink, girly and cute. Kendall Becker, a former trend fore