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“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”

From offering AR and VR games to daily livestream sessions and an in-store cafe, technology giant HP is stepping into the next era of experiential retail with the launch of its first Experience Hub in Southeast Asia. “In the past two years, we have seen a seismic shift in the way consumers in Southeast Asia purchase technology,” Alex Tan, managing director for HP Malaysia told Inside Retail.  Due to the pandemic, Malaysians have been relying heavily on online purchasing, to ensure they