Online fashion and lifestyle marketplace, The Iconic has unveiled a new feature that allows customers to resell their past purchases in partnership with re-sale platform AirRobe.

Previously, customers could only add new purchases from the marketplace on AirRobe with an option upon checkout. The new “add past order” feature allows users to rent, resell or recycle their previous purchases with one click.

Beth Glancey, GM at AirRobe, said that the market-first partnership seeks to make re-commerce easier for consumers.

“We are on a mission to scale the adoption of circularity through our one-click technology for customers, at the point of purchase,” explained Glancey.

The re-sale platform says it has helped save an estimated $13 million worth of clothes from landfill, saving the equivalent of about 4 million kilos of carbon emissions and 19 million litres of water from new textile production.

“The integration of past orders is a proud milestone in our partnership with AirRobe, offering our customers the ability to participate in the circular fashion economy seamlessly,” Gayle Burchell, chief commercial and sustainability officer of The Iconic. 

“It’s an exciting moment for our sustainability journey and further cement our vision to bring on the future of shopping.”

The ‘add past orders’ feature is available for The Iconic customers across Australia and New Zealand.