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Cult Italian denim brand Replay reveals New Zealand expansion plans

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years.  The brand is opening its first New Zealand store at Sylvia Park, an upscale shopping centre outside of Auckland, and launching a local e-commerce site in October. It is also rolling out several activations and advertising campaigns in the coming months to support the move. The New Zealand ex