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Swarovski unveils new store concept at Times Square Hong Kong

(Source: Supplied)

After opening its first and largest Asian flagship store in Shanghai late last year, Austrian jewellery brand Swarovski has unveiled its new retail concept, New Retail Landscape, at Times Square in Hong Kong.

Visitors will be treated to a “sensorial retail space,” according to the brand, finding a variety of crystal jewellery, watches, figurines, and accessories. In order to promote exploration and individual expression, different areas in the store are colour-blocked in Swarovski’s new brand signature hues.

The store uses metallic pieces and glass combined with chrome and silk in the fit-out. The walls are decorated with octagons and blue is the primary colour running throughout the interior. 

“Playful, aware, and always boldly chic, our aim is to reflect desires and dreams in the physical space of our stores, and to underline our new age of crystal living,” said Giovanna Engelbert, creative director at Swarovski. 

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