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Asics plans giant strides in “cutthroat” Indian market

Japanese sportswear brand, Asics may have been in business for more than 70 years, but it only opened its first store in India seven years ago. It’s a relatively new entrant to the market, compared to other brands such as Nike and Puma, but it’s got plans to fast-track its presence in the region. “India is the world’s fifth-largest global destination in the retail space and the industry is expected to reach $US2 trillion by 2032,” Rajat Khurana, managing director at Asics India and Sou