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“Massive opportunity”: Ikea Australia launching shoppable livestream

This week, Swedish furniture giant Ikea will host its annual ‘Ikea Festival’ around the world, showcasing the ways the business hopes to inspire its customers to go ‘from dreaming to doing’.  The festival takes place from 26 August to 10 September. Ikea’s ‘host cities’ will livestream their own celebrations to showcase each market’s approach to the retailer’s offer. This year, the business’ Australian arm will play a prominent role in the event and will use livestreaming