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Retailers, beware: Large-scale events are back, and they’re big

The return of in-person ‘live’ events has signalled a new breed of bolder buyer whose demand for new trends is leaving brands and retailers scrambling to keep up. After more than two years of lockdown, Gen Z and millennials are rewriting consumer demand faster than brands can supply. As society opens up to parties, sporting events, spring race meetings, large weddings, graduation formals, music festivals and so much more, retailers should take note. According to The Australian Bureau of Stat

Inside Retail Australia