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Australia’s Kmart doubles down on value as inflation stings customers

This week, discount department store leader Kmart launched a campaign reaffirming its commitment to provide customers value at a time when costs are otherwise spiking. The ‘low prices for life’ campaign is running across a number of media channels, showcasing products, such as dogs toys and lipstick, which are priced at $8 and under, and aims to put Kmart’s strengths – its pricing and quality – front and centre.  “We’re proud of who we are, what we do, and what’s to come,”