Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Getting the channel mix right: How to nail your brand launch

After the long road towards launching a brand, you might be tempted to throw a giant party to celebrate and hope the rest takes care of itself. The reality is that you need to do several things well to create an impact. But with all the marketing channels available to you, how do you know which are the best ones to choose? We launched Adore Beauty’s first incubator brand, Viviology in June. With an integrated approach encompassing events, marketing and PR, our launch strategy drove fantastic r