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How Kiwi book retailers are sustaining the rise and rise of te reo Māori

With nearly 500,000 books in New Zealand’s native language te reo Māori sold last year, it is one of the fastest-growing categories for the nation’s book retailers. And there is no sign of that growth slowing. Te reo Māori has been one of the nation’s official languages since 1972, but it is only during the past 20 years or so that its adoption has become widespread. Early attempts at educating Kiwi children in the late 1970s/early 1980s met with mixed results. But as government depa