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Cutting-edge collaboration brings digital fashion in store

Leading augmented reality (AR) platform Zero10 has collaborated with New York-based creative practice Crosby Studios to create a physical pop-up store offering digital fashion and immersive experiences. The concept space, described as a “physical gateway into the metaverse”, has been designed for people to virtually try-on digital fashion via AR, using their smartphones.  With the rise of digital fashion and the metaverse, Zero10 believes ‘the future of fashion is hybrid, where physic