Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Cutting-edge collaboration brings digital fashion in store

Leading augmented reality (AR) platform Zero10 has collaborated with New York-based creative practice Crosby Studios to create a physical pop-up store offering digital fashion and immersive experiences. The concept space, described as a “physical gateway into the metaverse”, has been designed for people to virtually try-on digital fashion via AR, using their smartphones.  With the rise of digital fashion and the metaverse, Zero10 believes ‘the future of fashion is hybrid, where physic