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Locals rebuff invaders: Inside Vietnam’s convenience stores war

(Source: GS25 Vietnam)
A decade ago, convenience stores were a rare sight in Vietnam, where the vast majority of the population was used to shopping in traditional markets or mom-and-pop stores for everyday grocery needs.  In recent years, the nation’s convenience store market has seen rapid escalation – and sophistication – in the larger cities. The early growth was driven by international chains from South Korea, Japan and Thailand, who spotted the opportunities of an immature market and recognised it was