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Hit or miss: Can Pinduoduo replicate the success of Shein in the US?

Founded in 2015, Pinduoduo has grown to become one of the top e-commerce platforms in China, offering a wide range of products, from daily groceries to household goods and fashion, thanks to its unique social commerce model, where customers purchase items as a team to achieve lower prices. Recently, the company made waves with the launch of a cross border e-commerce platform, Temu, in the United States. Some see the move as a major statement of Pinduoduo’s intent to take on incumbent heavyweig