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How Cellini is driving 18 per cent growth in SEA’s booming furniture market

Singaporean premium furniture brand Cellini has always been devoted to good design. In fact, the brand was named after Benvenuto Cellini, a 16th century sculptor and goldsmith who lived in Florence, Italy.  It was Cellini’s famous bronze sculpture, Perseus with the Head of Medusa, that so awed the brand’s founder, Tan Cheng Whatt, a metallurgist, that it drove him to create his first furniture collection in the artist’s name. That was back in 1986, and the brand has come a long way si