Cos launches its first store in Taiwan

(Source: Cos)

Swedish fashion brand Cos has expanded its store network into Taiwan, opening its first brick-and-mortar store at the Taipei 101 Shopping Center.

The 700sqm flagship also marks Cos’ first concept store in the world. While Cos Taipei 101’s exterior features forest green, the interior is dominated by a warm neutral tone, delivering a cool and tranquil atmosphere. 

Minimal design with organic textures and recycled elements was put in place, including bamboo furnishings, slate-shaped cashier counters, stone magnetic floors and aluminium display shelves. Meanwhile, the table surface is made from Richlite material, which is manufactured from recycled paper and phenolic resin. 

“Opening a store in Taipei is an exciting step,” said Petra Lerch, MD of Cos Asia Pacific. “We have been planning to enter this market for some time, and launching this new brick-and-mortar store is like the first place to connect with local customers.”

Founded in 2007, H&M Group-owned fashion label entered Asia in 2012 in Hong Kong. Since then, Cos has gradually expanded its presence in the continent, launching in markets including China, Japan, South Korea and Malaysia. The brand opened its first store in the Philippines last year. Cos currently operates more than 280 physical stores around the world.

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