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How Lazada aims to stop the sale of counterfeit products online

Lazada recently came together with leading brands to launch Southeast Asia’s first e-commerce anti-counterfeiting consortium, also known as the Seca Working Group. In its composite declaration, the consortium aims to address rapidly evolving issues of counterfeit trade in online retail and to support the intellectual property rights (IPR) of participating brands and consumer protection efforts in the e-commerce environment. “The idea for a consortium was first conceived at a fireside chat gr