Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Meet the former lawyer behind modern lingerie brand Forever and a Day

Processed with VSCO with m5 preset
Forever and a Day is an up-and-coming lingerie brand with a mission to empower women to feel confident and sexy. With a unique approach to sizing, the brand is committed to representing different body shapes and sizes online.  We spoke with founder Apryl Yii about launching the business as a side hustle while studying and eventually working as a lawyer, and how she made the decision to ditch her day job and pursue Forever and a Day full-time. Inside Retail: Tell me the story behind how you