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How one of the world’s oldest activewear brands continues to evolve

Source: Supplied
To talk through the evolution of Canterbury of New Zealand, let me first take you back to the brand’s beginning. Established in 1904 by John Lane, Pringle Walker and Alfred Rudkin, these three English immigrants turned proud Kiwis, began producing woollen clothing in the Canterbury province of New Zealand. The trio had such a love for the region they called home that they named their clothing company after it. Over time, the brand became known for making hard-working, resilient garments. So mu