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How Becuming is cleaning up the adult toy industry

The founder of sexual wellness website Becuming, Caroline Moreau-Hammond, is serious about building engagement around sexual exploration, rather than just selling toys. Here, Moreau-Hammond discusses encouraging consumers to try new things, selling products through tailored subscriptions and engaging content, the impact of lack of regulation in the industry, and her plans for growth. Inside Retail: Why do you think the world needs another sex toy website like yours right now? Caroline Moreau-Ham