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Bang & Olufsen’s APAC president explains what’s next for the brand in Asia

Bang & Olufsen is on a roll. It just unveiled its latest store in Hong Kong’s prestigious cultural landmark, K11 Musea, and launched a new soundbar for home cinema aficionados, the “Beosound Theatre”, with local singer-songwriter Jay Fung in attendance.  “It’s been a busy year. It’s also been a very special year. Overall in Asia we grew by 12 per cent year on year. But of course if not for the lockdown in China, we could have done much better,” Arnaud De Schuytter, preside