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Brew-it-yourself: Why De’Longhi, Vittoria are ramping up their DTC offers

During the height of the pandemic, coffee consumption changed radically. Customers stopped buying from baristas and started brewing their own. Nielsen Consumer Insights reported a 37 per cent increase in supermarket coffee sales – with more premium options seeing sales growth of over 40 per cent. And even though lockdowns have long since lifted, coffee giant De’Longhi says the brew-from-home trend could be here to stay. Toward the tail end of the pandemic lockdowns, De’Longhi launched its