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High tech meets high fashion: Balmain launches NFT-based loyalty program

MintNFT’s co-founder James Sun with Balmain’s creative director Olivier Rousteing: BusinessWire
French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT. Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments.  The program realises Balmain’s creative director Olivier Rousteing’s vision of creating one unbroken story that will continue into the future. Th