Lessons from HBO, Qantas and FedEx on handling mistakes and building trust

Have you ever worried about a waiter stuffing up your order at the first sign of poor service? Turns out you’re not alone. Edelman, the organisation which has been studying trust for over two decades, recently found that distrust is the most common default emotional response. Nearly six in 10 people suggest they usually distrust something until they see evidence it is trustworthy.  Fake news and algorithmic-based news bubbles proliferate our online worlds. It’s hard to know which source

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now