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Australia’s Lyre’s lures customers online with augmented reality bar

(Source: Supplied)
Non-alcoholic spirits have been gaining momentum over the last few years, as consumers increasingly focus on their physical and mental health and turn away from habits they deem to be unhealthy. While consumption of alcohol spiked during the pandemic, perhaps due to the popularity of at-home cocktail making, Covid lockdowns also appear to have given a boost to zero per cent alternatives. After launching three years ago, non-alcoholic spirit maker Lyre’s is now available in over 60 countries an