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How Vivy Yusof is building a modest fashion empire with global ambitions

Vivy Yusof is a Malaysian entrepreneur in the modest fashion business, whose brands Duck and Lilit are household names. She has global ambitions for the brands, but she is clear-eyed about the journey ahead, and her feet are firmly on the ground. “2022 has been a rollercoaster ride for us, by the end of last year, we saw our sales rising due to the post-pandemic knock-on effect in the marketplace, so that was good for us,” Yusof told Inside Retail. According to Yusof, sales did dip once Eid