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How Aussie retailer The Memo is disrupting the baby goods market

The Memo was founded to take the pain out of shopping for baby goods, an experience that can often be overwhelming for first-time parents. Which products are really essential, and which ones are just gimmicks?  “I felt very overwhelmed by the options, and I felt quite underwhelmed by the level of service and the experience,” Kate Casey, co-founder and CEO of The Memo, told Inside Retail about the experience of visiting big-box stores when she was pregnant.  At the time, she was a b