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Analysts say Adidas took too long to cut ties with Ye over hate speech

Image: Reuters
Adidas finally gave Ye the boot over a series of antisemitic remarks made by the rapper formerly known as Kanye West. But the move has left many retail experts wondering why it took the German retail giant more than two weeks to speak out. “They should have done it quicker,” Simon Porter, head of retail at media agency Hatched, told Inside Retail. “It’s extraordinary they let it escalate so much. It’s one of those things where, as a brand, I don’t think you have a choice.