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How puppy chow brand Lyka is disrupting Australia’s pet food market

Lyka founder Anna Podolski and her dog, Lyka. (Source: Supplied)
Pet ownership has skyrocketed since the beginning of the pandemic, and just as consumers have become more educated and wary about what they put into their own bodies, they’re also demanding more of the food they feed their four-legged best friends.  Unsurprisingly, investors are starting to notice. In October, Lyka, a direct-to-consumer premium pet wellness brand, raised $30 million in series B funding through a mixture of equity and debt based off of its commitment to provide freshly pre