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How an NBA All-Star is helping to boost Kicks Crew’s street cred

Global online sneaker store Kicks Crew has always had a knack for engaging with its target audience in unique yet contemporary ways, and its latest partnership with NBA All-star Damian Lillard is a case in point.  Lillard has just become an equity investor in the platform and face of the brand, beginning with a community-focused visual campaign and in-app digital experience. “We are absolutely thrilled to be partnering up with Damian, he’s a great addition to our business and we have gr