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With a fresh, new look, Gelatissimo is gearing up to expand in Apac

Gelatissimo have launched a new brand identity. Supplied
Gelatissimo have launched a new brand identity. Supplied
Popular ice cream brand Gelatissimo has celebrated its 20th anniversary with a rebrand that has already contributed to booming foot traffic and sales. Working with the Houston Group, the revamped company look includes a new logo, colour palette, tone of voice, packaging and in-store design. It follows Gelatissimo’s entry into Coles’ supermarket aisles on 28 September, with five flavours – caramel cookie butter, cheesecake swirl, decadent chocolate, peanut butter brownie and Itali