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How New Zealand brand Yu Mei is disrupting the designer handbag industry

Since launching in 2015 to fill a gap in the designer handbag market, Yu Mei has built a loyal customer base in New Zealand, and now it’s looking to do the same in Australia and beyond. Here, founder Jessie Wong explains the brand’s origin story, her love for bricks-and-mortar retail and her unique approach to community engagement. Inside Retail: For those who aren’t familiar with Yu Mei, how would you describe the brand, and what’s the story behind the launch?  Jessie Wong: Yu Mei