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“We’ve seen an explosion”: HiSmile talks taking teeth whitening global

After eight years as a pureplay DTC operation, Gold Coast-based oral care brand HiSmile has launched across 10,000 retail locations in Australia, Europe, the US and UK – and has partnerships to push that number to 20,000 in early 2023.  Locally, the business is available in Coles, Terry White Chemmart, Sephora and Myer stores around the country. Internationally it will be available in Walmart and CVS in early next year, and can already be purchased in Galeries Lafayette in France. The bra