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How Rebel is bringing elements of its immersive store concept online

Rebel have revamped their website ahead of peak season. Supplied
Rebel have revamped their website ahead of peak season. Supplied
Australian sporting goods and apparel chain Rebel has expanded its omnichannel offering with a revamped website that aims to bring some of the experiential elements of Rebel customer experience (rCX) concept stores online. The chain, which is owned by Super Retail Group, has received two Retailer Awards for its rCX store concept, which first launched in Doncaster, Victoria, in March 2020, and had since been rolled out to 11 stores across the country. The immersive and interactive