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How to ensure Black Friday doesn’t become the nightmare before Christmas

When is it too early to advertise Christmas products in store? Depending on who you ask, you’ll get very different answers. As self-proclaimed Christmas elves with a curated Spotify Christmas playlist, we understand that we are on the (very) early end of the spectrum. Yet even we have noticed that retailers appear to be decking the halls and increasing the play count for Mariah Carey’s ‘All I want for Christmas is You’, earlier each year. We’ve also noticed an increase in advertising f