Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Chinese authorities destroy 3,000 tonnes of fake goods worth $69 million

(Source: Envato)

Chinese authorities on Thursday destroyed a giant haul of counterfeit products purporting to be from brands such as Nike and Louis Vuitton at an event held across 17 provinces and cities, state broadcaster CCTV reported.

In all, 3,000 tonnes of counterfeit products valued at US$69 million were burnt, dismantled or thrown into landfill, CCTV said.

Items in the haul included bottled alcohol sporting brands from Treasury Wine Estates and high-end baijiu producer Kweichow Moutai, state media reported.

A statement from the State Administration for Market Regulation, which did not name any brands, quoted Sichuan official Yang Xingping as saying the government has prioritised cracking down on infringement, and was “forcefully rectifying illegal and chaotic phenomena through an iron fist”.

The “destruction operation” was part of the 2022 China Fair Competition Policy Publicity Week. Such public displays are not uncommon in the country, where counterfeit production remains a large industry in spite of attempts to eradicate it.

The Organization for Economic Cooperation and Development has estimated global trade in counterfeit products was as much as $464 billion in 2019 and said a boom in e-commerce in 2020-21 led to massive growth in the supply of such goods.

  • Reporting by Casey Hall; Editing by Christopher Cushing, of Reuters.

You have 7 free articles.