Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

“A perfect storm”: How mochi brand Little Moons blew up on TikTok

(Source: Supplied)
Between Facebook’s shift away from being a place to connect with family and friends, and the rapid decline in usability of Twitter in recent weeks, many people are beginning to look elsewhere for their social media needs.  There are myriad alternatives but one in particular has grabbed the attention of younger generations and has seen steady growth for some time: TikTok.  And while getting a brand on TikTok is easy, getting it noticed is something else entirely.  In 2021, UK-bas