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Why Melbourne-based YourGrocer is taking on Australia’s supermarket duopoly

YourGrocer founder Morgan Ranieri
After almost 10 years of operation, Melbourne-based YourGrocer is looking to double its delivery capacity and build out its online offer via a mobile app in an effort to take on Australia’s grocery duopoly.  The business, started in 2013 by Thankyou co-founder Morgan Ranieri, is launching an equity raise through crowdfunding platform Birchal on 17 November with the express purpose of scaling its operations up to provide an alternative option to the traditional grocery store. The Australia