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“It’s about doing less”: Kowtow MD talks sustainable growth

Emma Wallace is the managing director of New Zealand-based fashion label Kowtow. Here, she discusses the challenges of a sustainable supply chain, how sticking to your established values helps you stand out, the hidden advantage in not having a strategy at first, and what the business has planned for the next 10 years. She also says there’s a good chance you’re mispronouncing the company name. Inside Retail: What is the story behind the launch of Kowtow? Emma Wallace: One of the things that