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Why brands are closing their doors, and not offering sales on Black Friday

Why brands like Deciem and REI outdoors aren’t celebrating Black Friday. Unsplashed
Why brands like Deciem and REI outdoors aren’t celebrating Black Friday. Unsplashed.
Black Friday is marked down and circled on the calendar of many retailers, large and small, across Australia. Taking place on 25 November this year – with sales often extending to Cyber Monday on 28 November – the tradition can bring in significant windfalls for local businesses, with the Australian Retailers Association forecasting sales of $6.2 billion, a $200 million increase on the previous year. With about a quarter of Christmas shopping completed during the week of Black Friday, as per