Thai clothing business GentleWoman has opened a flagship store in Bangkok’s Siam Square One. 

The location, the brand’s largest, spans 700sqm and sells a variety of tote bags and lifestyle apparel. Additionally, customers can buy items from the brand’s most recent lifestyle collection, exclusive to the Siam Square location, including coffee mugs, dishware, coasters, tumblers, pillows, blankets, and stationery.

Established in 2018, GentleWoman now operates 15 boutiques in Bangkok and collaborates with Thai fashion houses and creatives.

In addition to offering clothing with styles for women on all occasions, the brand seeks to empower women to be self-assured, attractive, and sophisticated.

GentleWoman also emphasises contemporary store design. The clothing is arranged by colour tone to facilitate easy mixing and matching. There are several spaces in the store encouraging selfies.