Fashion label Mango has launched the New Med concept at its newly-opened store in Singapore’s Parkway Parade, the first location in Asia to feature the Mediterranean-inspired retail theme.
The 500sqm retail space is home to a range of products and articles from its woman, man and kids’ lines.
The Spanish label has more than 10 shops in the country, including self-operated stores and corners in department stores. Earlier this year, the company integrated four previous franchises as company-owned stores, including those in Ion Orchard, 313 Somerset and Jem shopping centres.
“We are celebrating thirty years of international expansion by strengthening our commitment to Asia, one of the most important markets in the company’s internationalisation strategy and one in which we want to continue growing in the future,” said Daniel Lopez, Mango’s expansion director.
Mango said the growth in Singapore strengthens the international presence of the company. The company estimates to have about 270 new stores worldwide by the end of this year, bringing its store number to approximately 2600 stores.
Entering Asia in 1995, Mango has more than 450 stores in Asia, including the Philippines, Thailand, China and India, which is one of the key focuses of the company’s international expansion in the continent.
Last year, the fashion company was reported to scale down its expansion plan in China to prioritise e-tail channels. The change in the expansion strategy led to the departure of its former CEO in China, David Sancho, who was responsible for the store network.
