Italian fashion label Max Mara has unveiled its latest flagship store in the luxury shopping avenue Omotesando in Tokyo, its second flagship in the country.
Spanning 400sqm and four storeys, Max Mara Omotesando was designed by the architecture firm Andrea Tognon, with the interior following the similar look seen in other Max Mara locations.
The store, featuring a streamlined shape suggestive of a large pagoda (stupa), contains carpets arranged in alternate geometric patterns as well as red Italian travertine flooring. Customers can view an interior metal staircase with mirrors and reflective surfaces that create optical illusions.
While the first floor is home to Max Mara FW Collection 2022, the two upper floors showcase Max Mara’s full range of knitwear, dresses, outerwear, tailoring, and accessories, including items from Max Mara Atelier. The top floor is dedicated to ‘SportMax’ clothing and accessories line.
Ahead of the launch, the brand displayed an image of a grey dog wearing the brand’s signature “10181 Icon coat” created by artist and photographer William Wegman in 2001. The opening event lured about 40 celebrities, KOLs and other guests, such as Erika Ikuta, Maria Tani, Reina Triendl, Anne Nakamura, Airu Nukumi and Akane Hotta.
Max Mara, founded in 1951 by Achille Maramotti, presently has 2500 stores in more than 100 countries. In 2015, the company debuted its first site in Vietnam and unveiled its first flagship store in Japan. In May, it also opened its first store within the Greenbelt retail mall in Manila, Philippines.
The fashion retailer also has a presence in other countries including Mainland China, South Korea, Hong Kong, Thailand and the US.