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Opinion: It’s time to make stores inclusive for neurodiverse customers

Shopping can be an anxiety-inducing experience for those who live with a disability. For those with non-visible conditions such as cognitive differences and sensory sensitivities, the customer experience is at best, hit and miss.  Neurodiversity (neurological-diversity) is the term coined by Australian sociologist Judy Singer in the late 1990s and refers to natural variations in the brain that manifest in sensory sensitivities, learning and communication styles that are different to mainstream.