Amazon Singapore has launched Amazon.sg House, an interactive event display at Suntec City Mall that runs for four days through to November 28.
Amazon is using the space to promote products and partnerships with brands, offering activities such as playing Nintendo Switch games in a gaming room, exploring new trends in a beauty room, and providing a creative space for children to express their creativity at a colouring wall and Lego station.
Amazon Singapore has also collaborated with Huggs Coffee to serve drinks and snacks to Amazon.sg House visitors. Customers can also obtain Amazon discount vouchers with every Huggs purchase.
Amazon says the space is promoting special deals for the holiday season. The company will donate S$100,000 to four local non-profits that assist vulnerable children and teenagers in Singapore.
Throughout the year, Amazon has had different endeavours targeting the Singapore market. The firm collaborated with AS Watson to provide Prime customers with same-day delivery on a wide selection of products, bolstering its online presence in the region.
In addition, Amazon Singapore introduced a mental health support program for its employees and their families in March, with the goal of boosting their overall well-being.