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How to optimise your e-commerce site, according to science

Australians’ love affair with online retail therapy thrived during the pandemic and since then has continued on an upward trajectory. With the biggest online shopping period looming, consumers are inundated with offers and a wide selection from retailers. This year, Australia Post anticipates a 3 per cent increase in online purchases in the fiveweeks before Christmas.  With a myriad of choices, consumers don’t have enough time, energy or desire to weigh up all their decisions in a fully