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Why New Zealand brand Nature Baby is investing in community stores

From expectant art school couple to long-term retailers, the founders of the down-to-earth baby wares business have been on quite a journey. Here, Jacob Faull discusses the time in India and London that shaped the business, how sustainability and organic products have become bigger factors over the years, the vision for a full market offering, and how the desire for community shapes the present, and likely future, of the business. Inside Retail: You started Nature Baby with your wife Georgia ove