I-Primo, the Japanese bridal jewellery company, has established its first Southeast Asia flagship store in Singapore after launching a pop-up in June.

Located in the Ion Orchard shopping centre, the store provides more than 200 ring designs and other jewellery such as necklaces, earrings, and bracelets. Other services offered by the brand include gratis consultations, proposal concierge, and after-sales support.

“The opening of our flagship store in Southeast Asia reflects our brand growth, and Singapore came as a natural choice with its established culture of wedding celebrations and position as a gateway to the Southeast Asian market,” said Tomotaka Miyata, MD at I-Primo

“We look forward to welcoming our customers to experience I-Primo’s unique designs, reliable quality, and warm Japanese hospitality.”

The design principles of I-Primo are inspired by Greek mythology and constellations and feature the connotations of fortune and love – the wishes of every pair for the remainder of their lives and families.

The company specialises in made-to-order rings, which are customised and handcrafted based on each customer’s budget, size, desired ring settings, and loose diamond preference.

I-Primo operates more than 120 retail stores across Japan, Taiwan, Hong Kong, Mainland China and Singapore.